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22 Oct 2018

 

 

Featured snippets in search

When a user asks a question in Google Search, they might show a search result in a special featured snippet block at the top of the search results page. This featured snippet block includes a summary of the answer, extracted from a webpage, plus a link to the page, the page title and URL.

How can you get your snippet to show up?
You can't. Google programmatically determines that a page contains a likely answer to the user's question, and displays the result as a featured snippet.

Like all search results, featured snippets reflect the views or opinion of the site from which we extract the snippet, not that of Google.  Google is always working to improve their  ability to detect the most useful snippet, so the results you see may change over time.

* When designing your website "think snippet"  Give good descriptions of your service or product.  You may be lucky enough to have your description featured as a snippet for your particular service or product.   The better you describe your product or service the more likely you will be found on the major search engines. Snippet or No!

Sandra Kelting

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